Yashveer Kumar
Address: #4846, St No.2, Dharmpura, Near Shagun Palace, Shingaar Cinema Road, Ludhiana
E-mail: | Mobile: +91 980 345 0003
A Marketing & Branding, result oriented professional with extensive cross-cultural leadership experience of 13+ years in the
Hospital Industry. Dynamic, achievement-oriented business professional is seeking positions that will fully utilize experience
and education in Promotions, Business Growth and Promotions Analysis, Strong leader with Ability to motivate and inspire
associates to achieve their maximum potential. I am Independent Organize Branding, Marketing and Promotional Activities.
Maintain Excellent Relationship building with Print & Electronic Media (Press).
Core Abilities
Marketing & Admin Skills Computer Proficiency
 Strategic Referral Business Planning
 Business Development Strategic & Planning
 Brand Management and Specialty Promotions
 Event Management (Conference, Camp & CMES)
 Customer Relationship Management
 Build Excellent Relations with Press & Media
 Dealing with Advertising Agency & Suppliers
 Corel Draw
 Adobe Photoshop, InDesign & Illustrator
 MS Office
 Basic Level Video Editing
 Internet
 MS Window & Android
 English, Hindi & Punjabi Typing
Work Experience
Organization Designation Duration
Orison Hospital, Ludhiana
(NABH Accredited Hospital)
Business Development Manager,
Orthopedics Nov 2016 – Present
Pancham Hospital, Ludhiana
(NABH Accredited Hospital) Brand Manager Feb 2013 – Arp 2015
SPS Apollo Hospitals, Ludhiana
(JCI, USA & NABH Accredited Hospital) Marketing Officer Aug 2006 – Aug 2012
Cranial Printers, Ludhiana
(35 National Awarded Printing Press)
Media Designer & Public Relations
Officer Mar 2006 – Aug 2006
Ujass Advertising Agency
(INS Accredited Agency) Graphic Designer Jul 2005 – Feb 2006
Total Experience: 13 years (estimated)
Job Responsibilities & Achievements
 Execute the various activities planned as per the phase wise Marketing plans for example, Healthcare Talk, CMES,
Workshops, Camps and Patient Education Program Etc.
 Expanding and executing Specialty wise marketing strategy to drive profitable development.
 Conducting various Press Conference, Local cable Live Doctor Interaction under Community Outreach program.
 Part of the corporate marketing and development activities for empanelment of leading Government and public sector
 Coordinate & managing all team member marketing referral & report submit to management
 Design branding Policy & strongly Implementation at hospital
 Assist in development and refinement of uniform graphic standards and visual brand strategies.
 Organized & Host Indian Pride Show 2017 Open discussion with patients base activities at Punjab Agricultural University,
 Organized Freedom for walk 2019 for orthopedics patients Fashion Show. Also happy patient feedback videos shot for
promotional purpose.
 Design the all publishing material of the hospital namely: Newspaper Advertisement, pamphlets, Board, Banner, Booklet,
handbills, brochure Brand Manual and other related materials.
 Liaising with Reporters, Media Correspondents & Advertising agency since 2008-2012.
 Excellent Media Planning & buying efforts 2011 and Save 10 Lakh in one years.
 Maintain Media Planning budgeting & approving system from Managing Director or Vice President.
 Managing Digital Marketing, SEO, SMM & Healthcare days promotions
 Monthly coordinate with doctors for Public Health Awareness video shot design.
 Coordinating Mega Event “Run for Heart 2014” with Indian Medical Association, Moga. This Events More than 5000
candidate participants. This Event Special Guest of Honour Cabinet Health Minister, S. Tota Singh, Punjab.
 Coordinating “Bindass Buzz 2015-16” with IMA Moga & Lions Club Moga Vision, Moga. Its Public health awareness road
 Managing NAPEM 2013 (International – National Level Conference & Workshops) with Apollo Hospital, Ludhiana &
Intensive Care Society, Punjab (IAP). This Event in Involve of CMC, DMC GTB & Fortis Hospital Consultant and top
 Member of the organizing committee Organized first of its kinds Diabetic Expo 2007 at Ludhiana (Pb.). Latest
advancements in Diabetes care were displayed first time in North India. The Expo got tremendous response from all the
regions of Punjab and adjoining states. First of its kinds Mass Awareness Campaigns through -Three Expos-, Diabetic
Expo 2007, Joints Replacement and Arthritis Expo 2007 & Healthy Heart Expo 2007 and Puncon 2012 (Orthopedics State
Level Event), Cardiology Update 2010 (A Live Angiography Program), Infection Control Month 2009 & 2010, Safety
Month 2010, JCI, USA Carnival 2010 at Ludhiana (Punjab). These Expos got tremendous response from all the regions of
Punjab and adjoining states. This greatly increased the visibility of the hospital.)
 Organized First Paid Workshop on Mechanical Ventilation Course and CME 2009 in Ludhiana District.
 Coordinating 1st & 2nd Round of JCI, USA Accreditation under guidance Chief Operating Officer (COO) & Managing Director,
Apollo Hospital, Ludhiana for all medical, educative all Documentation. (An Accreditation for Excellent Quality Care
 SPS Apollo Hospital in also worked as a many committee team member (Marketing, Human Resource & Operations).
 Monitor, review and monthly report to top management
Honorable Reference
 Dr Vikas Bansal, Head Pediatrics – SPS Apollo Hospital, Ludhiana @ 9878666296
 Dr Vinay Singhal, Head Critical Care – Fortis Hospital Ludhiana @ 9915285833
 Mr Purphulla Shrivastava, Media Adviser, Pediatrics Cardiology, Sir Ganga Ram Hospital, New Delhi @ 9811020204
Participating in professional training session & conference’s
 CII Conference from Amritsar. Faculty: – Mr. Vijay Batra, The Confederation of Indian Industry 2006. Behalf of Apollo
Hospitals, Ludhiana
 Team Building, Faculty: – Mr. Harsha, President of whole HR Apollo Group 2007. Behalf of Apollo Group Hospitals,
 Leadership & Team Leaders, Faculty:- Ms. Gurpreet Kaur, rTrainers & Motivators 2008
 Role Stress & its Management, Faculty: – Mr. Ganesh Singh, MGMT Institute, New Delhi 2008. Behalf of Apollo Hospitals,
New Delhi
 B. Sc. Mass Commutation, Advertising & Journalism from PTU, Jalandhar (Pending course some personal problem)
 Six Months Training for Basic Computer from Rays Computer. (Microsoft Office, Internet, Hardware)
 One Year Diploma in DTP from ZEDCA. (Software; Corel Draw and Adobe Photoshop)
Personal Vital
Father’s Name: Dr. G. L. Shrivastava | Marital Status: Married | DOB: 30 Apr 1983